Arquivo da tag: Curso

4 tipos de eventos que você precisa conhecer

Um dos maiores equívocos relacionados a eventos corporativos é acreditar que eles são nada mais do que “festas de empresas”.

Eventos são planejados e realizados com objetivos específicos. Seja para divulgar um produto ou integrar os profissionais, eles devem atender às necessidades reais da organização, e não apenas “agitar” colaboradores, fornecedores e clientes.

Por isso, tão importante quanto saber organizar um evento é entender qual é o melhor tipo de evento para o que aquela instituição busca com a realização dele.

Sabendo disso, resolvi explicar um pouco sobre alguns dos principais tipos de eventos. O objetivo é fazer com que você entenda os objetivos de cada um deles e, assim, decida qual é o melhor para a sua empresa.

Para que os conceitos não fiquem confusos, hoje apresento quatro tipos de evento. Na semana que vem, outros três. Acompanhe.

Congresso

  • Os congressos são reuniões de profissionais, empresas ou entidades que têm o objetivo de debater um assunto em comum entre todos os participantes;
  • Diversos tipos de atividades podem acontecer em um congresso, tais como mesa-redonda, simpósios, palestras, etc.;
  • Um congresso é ideal para tratar de assuntos que sejam de interesse de toda a organização, ou de uma área específica, e podem ser realizados com o objetivo de informar e educar os profissionais, ou mesmo prestar contas. Por exemplo: em um congresso de vendas, a empresa mostra os resultados do período anterior, aponta qualidades e deficiências nos processos e fala sobre as expectativas para o futuro. Podendo, também, promover uma palestra educativa, com um tema alinhado aos objetivos apontados. Dessa forma, todos têm o mesmo nível de conhecimento sobre o que a empresa espera do setor de vendas e como alcançar essas metas.

Convenção

  • Em uma convenção o principal objetivo é promover a integração dos profissionais com a empresa;
  • Nesses eventos, geralmente são realizadas atividades coletivas que engajam os colaboradores com a organização;
  • As convenções são importantes ferramentas para informar e motivar os profissionais.

Conferência

  • A conferência é um evento criado para gerar debates;
  • Geralmente, em conferências vários oradores falam sobre o mesmo assunto. Eles expõem suas opiniões e visões durante um determinado tempo e, depois, respondem questionamentos da plateia.
  • O objetivo é ampliar o conhecimento por meio da abordagem de diferentes visões e experiências de especialistas em uma determinada área.

Curso

  • O objetivo dos cursos nas empresas é ensinar a fazer algo;
  • Geralmente são destinados a um público com pouco ou nenhum conhecimento sobre um assunto;
  • O ideal é que tenham alguns dias de duração, para que o conteúdo seja assimilado de maneira gradual;
  • Os cursos são mais focados na teoria do que na prática, mas como abordam temas relacionados à função do colaborador na empresa, a prática do que aprendeu será feita em seu dia a dia de trabalho.

Agora que você já sabe para que servem os congressos, as convenções, as conferências e os cursos analise quais podem ser interessantes para sua empresa e quando e inicie seu planejamento. Pensar com antecedência sobre tudo o que pode acontecer é essencial para que o evento seja um sucesso.

Gostou? Volte aqui semana que vem. Falarei sobre seminário, workshop e fórum, outros três tipos de eventos que trazem excelentes resultados às organizações.

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